Summer Update

As we find ourselves towards the end of August (where does the time go?), we thought it would be a good time to share with you some of the great campaigns that we’ve been working on lately.

  • We’ve expanded our relationship with American Biophysics, maker of North America’s most popular mosquito trap, the Mosquito Magnet. During their high seasons of spring and summer, we’re managing multiple programs, including: an analysis of their retail channel strategy and a successful direct marketing and rebate program aimed at consumers and retail partners; a research project on a new commercial market expansion; a Web perception audit and a cool word-of-mouth marketing program. All of these activities have been wrapped around an aggressive PR campaign that includes high profile print coverage in Esquire, The Boston Globe, Good Housekeeping, and The Miami Herald as well as broadcast outlets like HGTV, CNN and NECN.
  • We’re working with international content management solutions provider Sitecore with several visibility, PR and Web initiatives. We supported their formal launch into North America at the Microsoft Worldwide Partner Conference in Boston last month, pumped up their press and analyst relations program and are helping to revamp their Web site.
  • For American Capital Technology Group, we built a brand new Web site, worked on positioning and key message development, drove their event sponsorship and speaker’s bureau programs and supported their portfolio investment activity. We also embarked on an aggressive media relations strategy with national and VC press with high profile results including Forbes and theStreet.com.
  • In addition, we continue to work in stealth mode for a number of other client companies, including some very early-stage start-ups and established VCs.

    We are thankful for the CEOs, CMOs and our VC community contacts that have entrusted us with a variety of challenging assignments. Come by and see us in our new space in Lexington Center, and if you’d like to learn more about what BluePoint can do for you, your company or your portfolio companies, or just want to have a no b.s., no commitment conversation about your marketing or communications challenges, give us a ring.

    Enjoy the rest of your summer!
    – The BluePoint Team

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