Blog or Bust

We all hear about the impact that blogs are having on journalism. We even see blogs coming up more in more in our new business meetings as a vehicle to drive more traffic to clients’ sites and increase their visibility in the market.

Well, in an interesting twist, one of our favorite print publications has now made it mandatory that all of their staffers blog.

As Boston.com reports (ironically in their own Business Filter blog), Business 2.0 has formally launched B2 BETA, a blog network that tracks all of their journalists’ blogs and puts their posts in one, easy to access place – encouraging all of their staffers to blog on a regular basis.

While Boston.com theorizes that this move is in response to senior writer Om Malik leaving the pub in June to focus solely on his blog GigaOm, we say, “Hey, the more blogs the merrier!” Any way we can get more access to the great renderings of Business 2.0 writers, we’re happy.

Blog on, my friends. Blog on.

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