Archive for January, 2007

Winter Update

On the coldest day of the year (a chilling 4 degrees when I hopped in the car this AM), we thought it a good time to warm up by sharing some of the hot campaigns we’ve been working on in the past few months, since our last update in the summer.

Mall Networks – The past few months have been very exciting for Mall Networks, who builds online merchant-funded shopping portals for loyalty and rewards programs, financial institutions, and associations to increase revenue and keep members engaged. In November, Mall Networks kicked off a wildly successful new mall with, generating an overwhelming interest from the media including hits in Internet Retailer, BusinessWeek, the Boston Globe, the Boston Herald, Red Herring, and more. Check out the great coverage! Other recently launched malls include Macworld Deals and First Equity. And, just this week we launched a new web site!

Ruckus – Over the past few months, BluePoint has developed a national and trade media relations campaign for Ruckus – the premier digital entertainment network designed specifically for college students – to further build awareness with major advertisers, marketers and college students. The recent announcement of Ruckus’ free .edu service generated media coverage in BusinessWeek, the New York Times, the Washington Post, the Associated Press, the Boston Globe, Forbes, USA Today, the Chronicle of Higher Education, and more. Check out all these great articles! To top it off, Ruckus was also selected by AlwaysOn as a Top 100 Private Company Award Winner.

e-tractions – We’ve have increased our traction with the marketing press for client e-tractions, who provides corporate marketers with winning Web-based online marketing strategies. Look for a future case study in 1to1 Magazine, and make sure you check out e-tractions’ upcoming Webcast with the AMA – Developing an Effective Thought Leadership Program Online on March 1, 2007.

We are also working on projects with the following clients, stay tuned for updates:

ABS Capital Partners – Over the last 16 years, ABS Capital Partners has established a strong track record investing in later-stage growth companies. ABS Capital has actively partnered with numerous portfolio companies to achieve successful outcomes, including over 40 initial public offerings and acquisitions.

CourseAdvisor – With its unique combination of mathematical modeling, behavioral analysis and sophisticated search engine technology, CourseAdvisor helps post-secondary schools maximize revenue potential with high volumes of qualified leads. By optimizing student targeting and running statistical models, the experts at CourseAdvisor continuously predict and adjust for new behaviors to stay ahead of enrollment trends.

Sitecore – Sitecore provides web content management and portal software to organizations requiring enterprise-class functionality, integration and scalability.

Trigence – Trigence application virtualization technology has been developed to help IT departments liberate applications from the underlying operating system and manage them amovablendent, moveable objects.


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