Archive for March, 2007

InfoWorld Calling it Quits

News today from InfoWorld that it is shutting down its print operations to focus on online editorial coverage and events. Gone are the days of flipping through the great (but thin) IT trade during lunch.

In an email to its advertisers, InfoWorld publishers so eloquently state:

InfoWorld has made the decision to address the realities of today’s IT marketplace by focusing on the immediacy of online and the intimacy of events. Both of these market opportunities have clearly overshadowed print as the primary components of marketing to the influential IT Solutions Management segment that InfoWorld serves. As a result of this, InfoWorld will discontinue publishing the print component of the brand as of the April 2nd issue. Yes, this is a major announcement, however understanding the huge shift in media consumption habits, this announcement should not be a very big surprise for the marketing community. “

I commend InfoWorld for being the first major IT trade to (finally) realize that there has been a shift, especially for advertisers, in the IT market. InfoWorld has made a major decision, but if I was a betting woman I’d bet this won’t be the last you’ll hear of major IT trades ceasing print production over the next few months.


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