Spinning Out Of Control

In reading today’s Boston Globe business story on the “high end” Cambridge consulting firm eSapience, Ltd., which was hired by former American Insurance Group (AIG) CEO and chairman Maurice Greenberg to improve his public perception, I am not sure who looks worse – Greenberg, eSapience or the high powered academics from MIT, University of Chicago and University College in London, who lent their time, brainpower, influence and connections to Greenberg’s PR campaign. I can’t admit to being up to speed on all things Maurice Greenberg (who was forced to resign by the AIG board in March 2005, but I highly doubt that whatever work eSapience did on his behalf (for $400 to $1,000 an hour) moved the needle, or at least did so in the right direction. And, adding the proverbial salt in the wounds, Greenberg’s new firm, C.V. Starr & Co. is refusing to pay more than $2 million in fees owed to eSapience. eSapience, according to the Globe piece, is not returning press calls and their web site is down. The article – both through Rob Weisman’s reporting and comments from business ethics experts questions why these prestigious academics would participate in the Greenberg campaign.

Wild guess here but money and political favors might be at play here somewhere.

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1 Response to “Spinning Out Of Control”


  1. 1 auto locksmith seattle March 24, 2013 at 6:18 am

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