Which Content Drives Registrations?

A recent survey conducted by Knowledge Storm of nearly 500 B2B marketers and 2400 content users compares what content end-users are most likely to register vs. what marketers think they will register for. Of note:

  • Whitepapers still rank as the #1 piece of content that end-users register for and that vendors make available.
  • Despite marketers’ thoughts that Webcasts would be the next most popular, end-users are actually more likely to register for a case study.
  • End-users are very willing to register for product literature, while this doesn’t even make the top 5 ranking for vendors.
  • In ranking order, end-users are most likely to register to recieve: Whitepapers, Case Studys, Analyst Reports, Product Literature, and Demos.

View a preview of the report on Marketing Sherpa‘s website – the full report will be out in 2 weeks.


1 Response to “Which Content Drives Registrations?”

  1. 1 free expert recommendations April 23, 2014 at 7:23 pm

    I know this web site provides quality based posts and additional stuff, is there any other web site
    which offers these kinds of stuff in quality?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

About Us

BluePoint provides a comprehensive range of consulting, marketing and public relations services to global technology and professional services companies.

Follow BluePoint on Twitter!

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Subscribe: RSS


%d bloggers like this: