Stat of the Week: Snail Mail is Back!

A new study commissioned by Pitney Bowes and conducted by International Communications Research finds that mail – and not digitial communications like email – is the best way to reach consumers.

Some key findings from the survey:

  • 73% of consumers prefer mail for receiving new product announcements or offers from companies they already do business with, as compared to 18% for e-mail
  • Mail was also preferred by 70% of respondents for receiving unsolicited information on products and services
  • Consumers are less likely to discard unopened mail than unsolicited e-mails
  • Respondents found mail to be less intrusive (45.3%), more convenient (40.2 %), less high-pressured (30.2%), more descriptive (22.7 %) and more persuasive (12%) than other communication channels inlcuding email and phone
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