Stat of the Week: New IT Marketing Research

According to a recent telecast from Marketing Sherpa, the biggest challenges marketers face when marketing IT software and services include how to market to a growing number of people involved in the buying process, followed by multi-channel lead generation and creating a PR buzz. The research also revealed that tech buyers are more likely to find you than you are to find them. Where are the top places buyers are looking? Google, vendor websites, IT publications and communities, directories and analyst sites.

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