Have You SurveyMonkey’d today?

In the past week alone, I have completed 3 online surveys as a consumer, held a focus group for a client, and developed two online surveys for other clients. With all this market research abound in my life, I started wondering if anyone else was noticing the trend.

Well, according to new research from AdWeek and Equation Research, more than half of the respondents indicating they would be spending more this year on market research than they spent last year. And, both agencies and brands are more likely to use online surveys for quantitative research and traditional techniques (focus groups) for qualitative research.

Thanks to simple and inexpensive tools like Survey Monkey, Vovici and ZapSurvey, marketers can embark on a fool-proof market research project in no time, and the results are instantly tabulated and displayed for you – freeing us up from valuable time that may have otherwise been spent number crunching.


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