Sold, but (hopefully) not selling out…


Aside from the Red Sox/Yankees, there is another rivalry that is near and dear to my heart, that is between the two Ski Mountains of Maine, Sugarloaf/USA and Sunday River.

Like the Sox to baseball, Sugarloaf represents everything good about skiing, only the die hard dare to make the brutal pilgrimage to face the double black of double blacks in the northeast, The Snowfields. Sunday River on the other hand, is about as big as The Boss’ (not Springsteen) payroll, and is about as easy to get to as the World Series for the Yankees of the 90s. Even the clientele is divided by NY/Boston ties. You would be hard-pressed to find a NY plate at Sugarloaf, but, Sunday River is full of New Yorkahs.

If you haven’t noticed my bias by now, let me tell you that I have skied at Sugarloaf since the first day I got on skis, and my family has owned a home in the shadow of the mountain for over 25 years. Given this, it was no surprise that I took notice to the Boston Globe’s story on the sale of both “The Loaf” and Sunday River resorts to CNL Income Properties Inc. for a mere $ $76.5 million.

My hope here is that CNL does a better job of keeping the brands separate. I have seen the Sugarloaf “image” slipping the past few years, looking a lot more like Sunday River’s “softer, gentler” family-oriented campaigns, and would really like to see CNL take the mountain back to its roots of a true skier’s mountain.

Let the Range Rovers and Benzes stop at Sunday River, and bring the Saabs, Subbies and Audi’s to Sugarloaf.


1 Response to “Sold, but (hopefully) not selling out…”

  1. 1 Relaxedguy August 29, 2007 at 5:50 pm

    After five seasons at Sunday River, I finally came to my senses and started going to Stowe and Sugarbush. Oh how I miss getting run over by New Yorkers in gold lame jackets.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About Us

BluePoint provides a comprehensive range of consulting, marketing and public relations services to global technology and professional services companies.

Follow BluePoint on Twitter!

Subscribe: RSS


%d bloggers like this: