Hide and Search

Recent research from Jupiter Research reveals that the top challenge facing search marketers is rising key word prices (62%), followed by:

  • ROI tracking (44%)
  • Management of multiple engines (43%)
  • Expansion of keyword (42%)
  • Measure of off-line impact (34%)
  • Click fraud (28%)
  • Bid tool functionality (21%)
  • Declining ROI (21%)

According to Jupiter, spending on search will rise to $11.1 billion by 2011 and paid search spending will increase by 65% this year alone. However, despite the concern over rising costs, marketers do not seem as worried about declining ROI – insinuating that even with costs rising, search is still profitable.

— Posted by Melissa Coyle

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