Stop Talking…Start Doing…

That was the message at the tail end of the latest IBM commercial I saw last night as I settled in to watch Bret Farve and Bret Farve Tony Romo battle it out on NFL Network (yes I get the channel, in HD no less, I know you’re jealous).


The ad shows a hip(ish) young guy showing the by-the-book business man his online avatar in a virtual world, exclaiming – “Its innovation!”

After some short dialogue this business man says -“The point of innovation is to make actual money”

Cue the Stop Talking, Start Doing tagline.

The ad is an obvious dig at Second Life, but it got me thinking about 2.0 in general. Sure, all of these conversations are important – but is our “talking” getting in the way of our “doing”? Are our contributions to our social networks, tweets and blog posts actually accomplishing something?

A bit of a heavy question for a Friday….but something to mull over while waiting for the clock to hit 5pm.


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