The Revenge of the Nerds?

I attended a breakfast this morning hosted by CIO Magazine where the editorial team delivered some good news about our beloved CIOs – mainly that they are moving up in the corporate world. The trend is turning sharply away from CIO’s being perceived as operational department heads just keeping the business running, and towards CIO as driving corporate vision.

This is good news for us technology marketers – our target customer is empowered, emboldened and in charge. Strikingly, the survey showed that the average CIO has 30% or more of his/her budget in discretionary spending – that is dollars allotted to products or services above and beyond license upgrades and other maintenance.

Have our beloved nerd friends finally reached world domination? Not so fast. One of the most interesting findings is that the background of the typical CIO is less and less likely to be a life spent in IT and more likely to be a business person stepping into the senior IT role.

Watch out Tri-Lambs – the Alpha Betas are moving in – or is it vice versa?.


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