Relationships Are Still the Rule

The debate continues on how social media is changing the public relations field. Some practitioners blog and join every social network available, some send bloggers generic pitches and then complain when they are publicly chastised, and some avoid the blogging community like the plague. … But are there really new rules?

I don’t think so. It’s still all about relationships. We need to build relationships with our clients, with their audiences and with industry influencers … it’s simply how we build those relationships that has evolved. Now we can finally put a face to the name by “friending” a blogger on Facebook, or know what they are doing at 3 pm on a Saturday by following their “tweets” … but the value of face-to-face interaction will never change.

Last week, we attended SummerMASH Boston at the Roxy. We mingled with clients (PermissionTV and WeeWorld), industry peers, local social media rock stars and a rowdy TripAdvisor mascot. It reminded me that in a world of incessant Facebook updates and a 24/7 barrage of e-mails … the value of sharing a drink and a laugh still reigns supreme. Lesson learned: stop typing and posting long enough to share real-world experiences.

— Posted by Erica Camilo

1 Response to “Relationships Are Still the Rule”

  1. 1 Tim Hurley August 13, 2008 at 6:52 pm

    I could not agree more Erica.

    In many ways, what’s old is new – the age old tensions that exist between media (old, new, social, etc.) are not going away nor are the challenges associated with building the all important relationships you write about. It is good to know that the “old school” tactics and techniques are still demonstrating their value in our Web 2.0 worlds.

    For more on this debate, check out Michael Arrington’s blog (and the myriad of comments from PR and marketing folks, entrepreneurs and even other media

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