Moving Forward

It’s been a scary couple of weeks. The Wall Street roller coaster continues. Pink slips are being issued at Yahoo and countless others in the media world. Job losses at the big financial services firms will dwarf those in tech. Even B2B and consumer tech stalwarts like SAP and Apple are starting to talk about “poor visibility” in the quarters ahead. Here at BluePoint we’re not naïve to think that we won’t see the impact of the larger economic downturn. At the same time, we are optimistic (notice I did not say cautiously) about where we are headed, but having been through a few other “dips” in the past couple of decades, we aren’t delusional about what 2009 will bring. We’re fortunate to be working with some really solid clients and since we know we need to prove our worth every day, we’re hardly standing still. In fact, we’re adding to our team. Just this week we welcome Manager of Account Services Liz Moise to the fold. We’re really excited to be adding someone of Liz’s caliber and background. She has really diverse skill set that we know will be a big addition to our current marketing, PR and social media expertise. Even better, Liz brings a design background, including some great experience in art direction- both in-house and on her own. She comes to BluePoint from the open innovation company, InnoCentive, which is a crowd sourcing play. As Marketing Communications and PR Manager, Liz and her team did some great work with national media, social media and bloggers and built up an amazing community of “Solvers” to tackle global design, manufacturing and engineering challenges in the areas of science, IT, clean tech and healthcare. She also launched and maintained their first corporate blog as well as engaging their Solvers through twitter and Facebook. Liz also has some excellent mobile experience. She spent two years art directing and account managing at Nokia Interactive Advertising (formerly Enpocket) for mobile clients including Verizon, Ford, Pepsi and others.

Welcome to the team Liz. Looking forward to your contributions to BluePoint and our clients!

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BluePoint provides a comprehensive range of consulting, marketing and public relations services to global technology and professional services companies.

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