Cupcakes, Roses, Facebook Posts … One of These Things Is not Like the Other

Today I celebrated an event that happens every year, yet never ceases to amaze me … my birthday. It is a day that I thank my mother for having me and take time to appreciate all of those who care for me.

My colleagues sang, my manager satisfied my sweet tooth with decadent cupcakes, my husband sent roses, my friends and family mailed cards … and my Facebook following sent wall posts. So many wall posts, in fact, that I don’t know if I actually saw them all.

Don’t get me wrong, I love the sentiment. Their well wishes floored me. But then, they just kept coming and coming. It made me wonder why they sent them and if they even really cared that it was my birthday. Maybe they simply didn’t want to be left out of the mass birthday cheer!

Social media has changed the game for our clients and for our own personal milestones in so many ways already. There were no voicemails blinking red on my office phone, and only one musical e-card in my inbox. Could it be that the more “social” we become, the less we actually take the time to truly interact?

I can’t help but wonder what it will be like next year. Until then … I think it’s time for another cupcake.

— Posted by Erica Camilo

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