About those resolutions…

As we dive right into another year, I’ll be doing my best to keep my 2009 resolutions. These fall into two categories – personal resolutions (less salt! better posture!) and professional resolutions (blog more!).

With the latter in mind, I finally jumped on the twitter bandwagon. I honestly didn’t think it was going to be worth my while or something I’d enjoy, much less be active in. I had brushed it aside as yet one more thing I’d need to keep up with in my busy life. But, I can admit when I’m wrong! I lost my twitter virginity a week ago, and I’m totally hooked.

I can follow all the bloggers and reporters that I try to read each day, but much more efficiently. I can make new connections. I can share interesting news. I can see what other marketers are trying out. But what I like best so far is the instant feedback I can get from peers.

Case in point…I recently tweeted “what’s going to be the BIG thing for B2B marketers in 2009?” and within a few moments I had some great thoughts back from fellow tweeters (or is it twitterers?):

  • @ardath421: content publishing for increased engagement in 2009
  • @smersy_genius: Sales 2.0 gains more traction and B2B Marketers learn to directly increase sales productivity.  http://is.gd/eEfS
  • @joemktg: Toss-up between PURLs for all communications, and optimizing landing pages and web sites to squeeze every bit of $$ from clicks
  • @stevewoods: my vote is for lead scoring and closer alignment with sales. In a resource constrained environment, marketing for results wins

Have something to add? Follow me at @MelissaBP and let me know. Happy New Year, and hope to “tweet” you soon!

— Posted by Melissa Coyle


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