Is Email a Recession Proof Marketing Tool?

Just got off another interesting Webcast put on by Marketing Sherpa (@marketingsherpa) and Exact Target (@exacttarget), as part of their Email Marketing Intelligence Webinar Series. I’ll briefly share some of the highlights from their Email Benchmark Study…may prove surprising for many B2B marketers out there!

  • Email marketing and social media are the ONLY marketing tactics that are expected to increase in 2009 – online or offline
  • Online ad spend is expected to decrease by 43% this year
  • When it comes to email lists, size does matter – the biggest priority for email marketers in 2009 is growing their lists, but 1 in 5 B2B marketers are finding this harder and harder to do
  • When it comes to optimizing their email lists, only half collect the lead source and use it!
  • Segmentation can increase open rates and click-through rates by as much as 2x
  • It’s predicted that SMS integration/optimization will be the “next big thing” when it comes to email marketing this year

— Posted by Melissa Coyle

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