60 seconds or less…

A new weekly feature breaking down technology, b2b and general marketing news for your reading pleasure… in 60 seconds or less.

  • Twitter has rolled out a new update to its website that includes real-time search, trending topics and a slightly improved user interface. Will Twitter 2.0 be less buggy than the original? Magic 8 Ball says, “Reply hazy, try again.”  
  • According to a recent study, personality may be a more effective prediction tool for media usage than demographics. For instance, sarcastic folks who balk at rules are 60% more likely to be high consumers of media. Can’t wait to see those direct mail/email lists – “Sarcasm & Rule Breaker List, $425 CPM”.
  • Hot or not? Forecasts for mobile ad growth have been reduced, thanks to the current economic climate. But it’s still one of the faster growing ad segments, expected to grow 36% year over year.
  • A slew of recent surveys indicate that the slump’s not as bad as we might think in the tech sector. Among the data, Mass High Tech says 44% off the nearly 700 New England tech companies surveyed  have no plans for staffing changes (up from 35.4% in Q4).
  • First, TheFunded shook up the VC world with its blatantly honest reviews of firms. Now it’s changing the model for start-up incubators with TheFunded Founder Institute, free from on-site meetings and alternative stock compensation plans.
  • Looks like we’re safe, at least for one more Sunday. Does anyone else find it ridiculous that the Boston Globe union was so unwilling to compromise on the lifetime job guarantee issue? Talk about an antiquated mentality.

— Posted by Melissa Coyle

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1 Response to “60 seconds or less…”


  1. 1 Tim June 25, 2009 at 11:19 pm

    I had the same reaction on the “lifetime job guarantee” issue being debated by the Globe’s union and management. There is only one lifetime job that exists for most adults and it is called being a parent. And last time I checked, the hours were long, the pay, well pretty bad. But at least the benefits are great.


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