Advertising Signs of the Times?

It’s no secret that the economic climate of the past 10 months or so has wreaked havoc on some of the world’s most well-known brands. Car companies are filing for bankruptcy, banks are losing their minds, retailers are consolidating or downright closing shop, and restaurants are offering deal menus out the wazoo.

Here’s a look at how some brand marketers are, in one way or another, taking advantage of the recession to prove that less is more to stay afloat in these tough times. Some ads are funny, some are touching and some are outright ridiculous. So ridiculous I couldn’t event include them (i.e., a Victoria’s Secret ad about how less clothing is one good benefit from the down economy…come on!).

Allstate “Back to Basics”

Cap Gemini Ernst & Young “Depressed Economy”

Domino’s “Bailout”

Dunkin’ Donuts “Belt”

Etrade “The Economy”

GM “Reinvention”

iPhone Magic Wallet App

Target “Brand New Day”

— Posted by Melissa Coyle


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