Archive for the 'Google' Category

The Game Changer: A Pirate’s Life for Disney

I am resisting the urge to comment on the goings on
at Ford these past few days as I promised I wouldn’t do a car post for a while (about time for my own Auto Biz blog I think). Check out the stories here and here if you are interested.

Some big news from Google-Tube this week, it seems Disney could be making some bank off more pirates than the ones played by Jonny Depp and Co.YouTube has struck a deal with Time Warner Inc. and Walt Disney Co. to being testing their video fingerprint technology, in an effort to prevent further lawsuits, like the $1billion in damages Viacom wanted because of reposts of popular MTV and Comedy Central shows on the site. The video ID technology recognizes copyrighted content that is uploaded to YouTube, giving the media giants two options; they can either remove the site, or opt-in to a revenue share program via advertising dollars.

Making money off piracy you say? Unheard of.

But, a fantastic idea, especially for Disney. Imagine the PR fall out the house that Mickey built would endure for suing a 13 year old uploading The Lion King or quality Disney Channel re-runs like Boy Meets World (what ever happened to Topanga anyway?).

As the guys over at CrunchGear said, “everybody wins” and I agree. Kudos to YouTube for figuring out a way to leave the lawyers at home, and actually monetize illegally posted content.

Media Buying 2.0?

Continuing the 2.0 craze (Web 2.0, PR 2.0, Advertising 2.0, etc.), DoubleClick this week announced new plans to sell advertising space…Media Buying 2.0, anyone?

From the MediaWeek article:

Online ad serving leader DoubleClick has announced the launch of a new Web-based advertising exchange that will allow publishers to sell ad inventory online via an eBay-like marketplace, and where buyers will be able to bid on and purchase display ad inventory across a number of sites. DoubleClick says that it has signed on more than 1,500 publishers, agencies and ad networks to participate in the new DoubleClick Advertising Exchange.

DoubleClick’s announcement is right on the heels of Google launching its auction-based TV ad sales system Echostar, an eBay initiative backed by several large TV advertisers. And, Google has already faced a major setback – today the Cabletelevision Advertising Bureau withdrew its participation in trials of the electronic auction system.

According to Forrester, 25% of online ad inventory goes unsold and 15% is sold as bargain-priced remnant inventory, so it will be interesting to see if this next generation of media buying takes off and helps the industry reel in those much needed ad dollars.

Doings at DEMO


Didn’t make it to DEMO this year? Curious about what some of the most innovative companies and technologies that showed their wares out in Palm Desert? Well, if you are interested in reading an unbiased report of the cooler products, services and sites now available, check back with us over the next few days as we provide a capsule view of a few of the things that caught my eye. There was a lot of talk about whether or not the “next Google or YouTube” happened to be among the 68 companies who got their six minutes of fame on stage at DEMO. I won’t go so far to say that this is likely, but I will go out on a limb and say that at least a few of these companies will either become tech industry house hold names, attractive acquisition targets or at the very least, new additions to the list of “must have” products or services in the coming months.

Get A (Second) Life

I’ve watched with some interest over the past several months how Second Life has emerged from literally nowhere and done a serious leap to the top of the hype curve. You knew it was only a matter of time before it reached the inevitable overexposure stage. Reuters opens an office in Second Life as it closes real world bureaus. PR firms announce they are opening offices there and starting to scope out opportunities for clients to interact with media, partners and customers in Second Life. Countless entrepreneurs and VCs talk about how there are real money-making opportunities there. Linden Labs hires a PR firm to promote SL. It got better. BusinessWeek wrote about how IBM’s CEO Sam Palmisano is big into Second Life. The Boston Globe puts it on the front page of its Living/Arts section. The New York Times, USA Today, Washington Post, et al. follow the herd. Essentially all the major media outlets follow suit, writing about the wildfire that Second Life has become. Or has it?

 

While I scratch and then shake my head and readily admit that “I just don’t get it” and acknowledge that I don’t have time for my First Life, much less a Second, the mainstream media continue to pour it on. Second Life became this year’s weblog. It will be bigger than Netscape or Google or YouTube.

Now the first interesting controversy for SL arises this week. NYU professor Clay Shirky takes the mainstream media to task for blindly accepting Linden Labs’ figures for how many “registered” vs. “active” Second Lifers are out there. He says that the business press has become “a zombie army of unpaid flacks” because no one has challenged the claims that Second Life now has about two million registered users. I don’t really care one way or another, but do think this all makes for some good theater at year-end. I do wonder how Linden Labs will respond to Shirky’s attack. I also think about how long it will take before Second Life appears on the “What’s Not” side of the “What’s Hot/What’s Not” lists in the coming months. Finally, I wonder what will take its place. What do you think is next on the horizon for the big stories of 2007?

Google PR: Back To The Future?

Google raised some eyebrows in the national media – both the “traditional” print and their online brethren, which are essentially one and the same since their reporters write for both entities, as well as with bloggers – when its PR department took a decidedly 1992 approach to launching its Google Apps offering this week. The search behemoth bypassed bloggers in favor of traditional outlets like Information Week and the New York Times.

This strategy rankled Robert Scoble and even Rob Hof of BusinessWeek, neither of whom were part of Google’s chosen few for pre-briefings. Scoble theorizes that Google is purposely avoiding bloggers and he and Hof both find the irony in the fact that world’s biggest and most influential Internet company takes a rather old school media strategy approach with this announcement.

If Google’s intent is to become a serious enterprise software/services company and to influence corporate buyers and IT types, then this is all about picking the most appropriate media for an announcement of this type, not giving some outlets preferential treatment, while shafting others.

I say, good move Google 


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